About Us

Our Inspiration

Natalie Bloom

I’ve always been obsessed with colour. In fact, some might say I have an unhealthy fascination with the graduation of a Pantone swatch book!

Throughout 2007, I channeled this passion for colour into our new Nail Polish range. I collected fabric swatches, paint chips, magazine tear-sheets and ribbons as inspiration.

The results are amazing – from sheer, seashell pink to that illusive petrol blue with a slight shimmer – I wanted to create that perfect shade of nail polish you’ve been searching high and low for. Enjoy playing with this range. After all, nail polish is the chocolate of fashion
– that sweet, affordable pick-me-up!

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Got a question about a shade, our formula or anything Bloom related? Click here to contact us.

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Tell Us What You Think

Tell us your thoughts...

We’re so excited about our new nail polish range and would love to hear what you think. Click here to share your thoughts.

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Supporting Children

Bloom’s Designer Collection is one of the easiest ways you can make a difference to our community as $2 from the sale of every Designer Collection nail polish will be donated to Children's Hospital Foundations Australia.

Funds raised by sales of Designer Collection shades will support breakthrough research into paediatric and childhood illness. To find out more, click here.

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Fans of Bloom's Nail Polish

Bloom's new Nail Polish range has got people talking...

I love your polishes! I am now a Bloom polish devotee and have been using them with all my clients. They are so easy to apply, the brush is great, the range of colours is incredible and everyone loves the names. Congratulations!

Ali Magliveras - Manicurist to the stars*.
*Celebrity clients include Nicole Kidman, Cate Blanchett, Mischa Barton and Kate Bosworth.

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